Founder & Communication Strategist

Demetria Gilkey brings a multidisciplinary background in marketing, mass communications, education, professional training, and entrepreneurship to The Brand Standard Co. As a current communication instructor, Demetria continues to teach and develop others in the areas of communication, presentation, and professional development. She also holds a Bachelor’s degree in Marketing and a Master’s degree in Mass Communications, giving her both the academic foundation and practical perspective to understand how communication shapes the way people experience a brand. Her experience extends well beyond the classroom. With more than a decade in the beauty industry as an entrepreneur and business owner, Demetria understands firsthand what it takes to build a brand, attract and retain customers, deliver a strong customer experience, and protect a business's reputation. She has experienced the realities of managing customer expectations, responding to negative feedback, navigating challenging situations, and making thoughtful decisions when things don't go as planned. Those experiences, combined with her education, professional training, and communication expertise, shape the way she approaches every client. She understands that a strong brand isn't simply about looking good online. It's about how a business communicates, how it responds, how it serves, and how consistently it delivers an experience people can trust. Demetria loves helping businesses grow and become more intentional about the way they communicate. Through The Brand Standard Co., she brings strategy, clarity, and real-world experience together to help businesses strengthen their presence, build trust, and communicate with confidence. Her experience spans education, professional training, customer service, public speaking, social media, content development, and business communication. During her graduate studies in Mass Communications, she developed feature articles and communication pieces for diverse audiences, further strengthening her skills in research, writing, messaging, and audience engagement. She has also taught communication and public speaking and developed training designed to help individuals and teams communicate with greater confidence and effectiveness. Through The Brand Standard Co., Demetria brings these experiences together to help businesses communicate more intentionally—from the content they create and the way they present their brand to how they respond to customers and navigate challenging conversations. She believes communication is more than what a business says. It's how it responds, how it serves, how it presents itself, and how it makes people feel. That's the foundation of The Brand Standard Co.